PPC specialists going espial with keyword spy programs really open the gap between the do-it-yourselfer camp and themselves when it comes to the PPC marketing game. The ability to see your competitions’ keyword selection and what they’re bidding is akin to playing cards with those sweet X-Ray glasses from the 50’s… you know, if they actually worked I mean. Hmmm, of course if they worked like they were supposed to I guess you’d see right through the cards themselves anyway, wouldn’t you? Hey, let’s pretend that analogy makes sense as it is and move along, shall we?

Anyway, my point is, with ever-increasing competition along with the proliferation of these types of specialty tools it’s no wonder why the DIY ranks are slowly folding and coming to companies such as our own for PPC management. For those pockets of resistance out there still determined to hold their own line let me introduce you to a couple spy networks that might help ease your burden:

Keyword Spy
Spy Fu