Hey, try saying that title five times fast.

Right, I won’t mince words: I don’t enjoy using Twitter. Maybe it’s my age, as I am very much on the downside of their pinnacle 20-24 year old core demographic. The grouchy, late 30 somethings make up roughly 4% of the user base and it slowly slides into oblivion from there. I’ll venture to guess that many don’t see how they could possibly say something useful in those 140 characters without completely breaking down into L337-Speak (if you don’t know “LEET”, then you may be actually less cool than me, and that’s really saying something… I’m sorry), which I would tend to agree, though I must make exception for business owners/marketing persons. No, you likely can’t fit a full description of your world-changing product/service into a single post, but you certainly can work in a link back to your own site that not only contains your glowing description but an opportunity for a quick sale as well.

Beyond content though, and without delving into the SEO possibilities, today I’d like to focus the ol’ stinkeye directy on Twitter’s, dare I say, crap user interface, and how you can easily clear that hurdle with the help of a totally free dowload called TweetDeck. Yes, it works for both Windows and Mac OS X, and it will make this whole micro-blogging thing less of a chore as it organizes everything from tweets, to @ replies, to your own custom-made groups, and in a tiny form of reputation management, all mentions of you from across the Twitter-sphere (as far as I know, I just made that up). TweetDeck truly unlocks Twitter’s potential for you, allowing for more and much simpler control over this necessary marketing tool.

If you’re already using Twitter, then this should be a welcome addition to your addicition, and for those who have spurned it in the past, as I too once did, I hope you’ll find this to be a breath of fresh air, or at least a patch of sorts. Because listen guys and gals, Twitter is fast chewing into the overall social media market share and if you don’t find some way to make these unpleasantries into opportunities, then you and your lithograph machine may soon find yourself left in the dust.