The evolution of your company must include a revolution of your slogan.
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What impact will Microsoft’s deal with Verizon have on Bing’s market share?
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Optimizing your website to make the most of it takes continual work and modifications, but the benefits are well worth it. By changing something simple like the color of a button you could increase the revenue your site makes by 2% or more. Now 2% doesn’t sound like a jaw dropping amount but if you’re…
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“The Science of Managing Search Ads” was a recent article on The New York Times online that profiled the online retailer, Tiny Prints. Tiny Prints is a greeting card company that faired extremely well on Cyber Monday (the online equivalent of Black Friday), with customers buying at twice the rate of last year. With web…
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While it’s true that people like to root for the underdog, they don’t always like to buy from him. The small retailer is often seen in this light. Groups like the 3/50 project and here locally, BuildKansasCity.org are doing a great job at prompting us to shop local, eat local and spend local. But what…
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In my recent email marketing research, I stumbled upon a group that’s trying to change the way email clients (ie Hotmail, Yahoo, Outlook) display HTML emails. It’s a huge undertaking that requires everyone to work together to create a set of web standards that email designers can work with. Currently, those designers are forced to…
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It’s shocked me to see the number of people still using tables to lay out their websites… Tables pose a problem for many reasons. 1. Website Speed 2. Cost 3. Compliance to ADA standards WEBSITE SPEED Why does speed play a part in this new world of 20mb internet speeds and fiber-optics infrastructure? Because not…
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As the newest member of the Adcuda team, I have been learning by leaps and bounds how important email marketing and campaigning is. For my first entry, I’d like to showcase just how significant a well-timed, well-designed email can be, from my own personal experience. Before I came to Adcuda, I worked in a well-known…
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National De-Lurking Day is coming up next month! Don’t celebrate it?! Think it might be akin to Festivus or some greeting card company generated day of fake joy? Sorry. Nope, but I’ll send a card if it helps Hallmark start following our progress. It’s a celebration of the community spirit of blogs and social media…
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Boosting your rank in Google’s 10-Pack doesn’t have to be a grind; get some help, and maybe have some fun while you’re doing it.
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