Optimizing your website to make the most of it takes continual work and modifications, but the benefits are well worth it. By changing something simple like the color of a button you could increase the revenue your site makes by 2% or more. Now 2% doesn’t sound like a jaw dropping amount but if you’re company has a $100,000 monthly sales thats an extra $24,000 in your pocket each year. And if you’re OverStock.com changing the location of a button up their conversion by 5% keeping with the same theoretical numbers for the imaginary company above that slight change adds $60,000 in revenue for a seemingly insignificant adjustment. These increases can be dramatic or slight but is a must for sustainable business practice. Your website works around the clock rain or shine, never calls in sick or complains and works to make you money.

I would recommend looking at a current site revamp if your traffic isn’t doing anything on your site yet. But if you have decent amount of leads maybe shift right into the minor changes. But if you do a whole site redesign let the site run for 6-8 months depending on traffic rates. After you have a nice benchmark start modifying the location slightly of your weekly sale, change type size, colors, navigation location (and keep it well within the sites look you don’t want to do a massive change to close to each other) but here is where the testing comes into play. Change something small, the size of the navigation font and run it for a few months and if it helps leave it, if it hurts change it back and move onto something else. Slowing adding 1-2% conversion every few months with four or five of these within a year you’ll jump your sales 10%.

Lets see how we can increase your numbers today.