My Thoughts on 2010 Design Colors: Don’t be afraid of it. We ran through the “Green” era with large amounts of earth tones and soft warm colors. Mainly, following the trend of “Goin’ Green” that came upon us is still running strong; it’s just that the overall design colors need to be refreshed. Now that…
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(Your Email/Customer Relationship, that is.) When you’re creating your company’s email campaigns, it’s crucial that your branding stays consistent. Your customers will immediately recognize your company and what you stand for when you incorporate your logo, colors, and typefaces throughout your email campaigns, which will allow them to jump to the meat of the message….
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Welcome to the first installment of this WordPress How To series. So why would you choose WordPress as content management system? Because it’s one of the most versatile and supported open source content management systems available today. WordPress traces its history to 2003 as a replacement for a now defunct blogging platform know as b2….
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I moved into a new neighborhood recently and am still getting used to all the noises outside my window. There is a train in the distance, a woman laughing loudly to a mans muffled joke and the buzz of a helicopter flying a bit too close. It’s funny how you can become used to these…
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Still wondering why your local search page may be down on its luck? After reading a diagnostic chart surveying the successful factors for a page, there are plenty of ways to get back on your feet. Even though a few of them can seem straightforward, there’s a reason why they are at the top…some businesses…
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Do you lack keyword discipline? Do you lack focus? Do you think I’m taking this very loose Karate Kid reference too far already? Though keyword density seems to be losing more and more strength in the SEO game, maintaining a solid focus with a specific, core keyword on a page still carries weight, can streamline…
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Getting the most bang for your email buck can happen a few ways, but having a quality list is key, and probably the most important. Although having a well-designed email with tons of clickable links and buttons is great for getting people to convert, what if your email is promoting highchairs and you’re sending it…
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I recently came across a web application called Proposable that is focused on making the sales proposal process simple and trackable. We really like things that are simple and trackable ’round here so I thought I would check it out.
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Forgive me. I ranted last week about Google not giving in to your business descriptions, character limits, blah, blah and more blah. And now I’m turning my ire to certain online directories who think mass confusion is the best way to add a business listing. Don’t get me wrong, there are some that hit it…
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* My little intro disclaimer: Design is completely subjective and different industries have different needs based on their page architecture, level of involvement and amount of content. For example, a Portfolio site can be a little “crazier” because viewers have a higher level of involvement and will typically stay intrigued long enough to figure out…
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