If you’ve started researching email marketing, or if you’ve been handed a report on how well your campaigns are doing, it can be a little daunting to figure out what all the numbers mean. Have no fear, this short explanation will explain the differences between Open rate and Click-Through rates or Hard Bounce and Soft…
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411 Charges on your mobile phone bill? Local Search to the Rescue!
By: Rob Scutti - Posted October 24th, 2010
Next time you want to order a pizza but don’t know the number to that place on the corner, or when you want to call ahead to make a reservation or check wait times at a fine restaurant, or call ahead to the hardware store to see if they carry the special filter that only your furnace uses… Save your money and try using your navigator and LOCAL SEARCH!
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Dear Business Owners, I would like to contact you. However, I would not like to spend 10-15 minutes pouring through your website to find a phone number or email address. Looking at websites is a huge part of my daily role and if I am getting frustrated at trying to reach you, imagine the frustration…
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You’ve cast your net wide; you have a bazillion keywords and they’re broken down into tightly specialized ad groups, perfectly matching search terms to landing pages like that machine they have at the bank when you take your change in. Your keyword quality score is high across the board and your ads are right in…
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Over the past couple of weeks, I’ve received some emails that have been perfect subjects for showing you what not to do. They’re not going to kill your business or email marketing campaign, but with just a couple quick changes these suggestions can certainly improve your campaign. In this first example, I honestly don’t have…
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Recently, a local competitor published a blog post blasting all Kansas City SEO companies for everyone’s complete ineptitude regarding meta description best practices *gasp* on our very own sites! Sooo, I figured I’d go ahead and give you all a quick and simple meta description strategy, because if this gentleman, who’s been in the SEO…
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I know you’ve seen it happen. People, when online, tend to get a little careless in their writing and throw a word out there that just does not belong. I’m not saying I’m perfect either. I’ve definitely made some whoopsie daisies in the past too, but here are some common flubs that I think a…
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When your website has a lot to offer, it’s hard to know how to organize it. How will people know where things are? Will they look in the same place that you would look? These questions are some of the most important when designing your website, because if someone can’t find what they’re looking for…
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Nearly three weeks ago, Google debuted its latest search feature titled Google Instant. Lovers of instant gratification (like myself) were pretty excited and were soon hooked. The SEO community, however, was split into two camps: The “SEO is dead” group and the “Wait and See” group. There was lots of talk, lots of predictions, and…
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We opened our doors in November of last year as a team of four and are proud to announce our thirteenth hire. Todd LeMaster joins our development team and brings experience in graphic design, CSS, XHTML, JavaScript, PHP, and WordPress. Todd is a graduate of Missouri State University with a B.S. in Computer Information Systems….
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