Jason Manning

Email Marketing A/B Testing | Nigerian Scammer Edition

By: Jason Manning - Posted July 27th, 2010

My girlfriend found a cool little rental house for me yesterday on Craigslist, it was in the area I’m actively searching in and surprisingly within my price range considering it had one more bedroom than I needed and had all sorts of new improvements. I naturally assumed it was 75% black mold and open asbestos,…

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Rebecca Katzer

Not All Type is Created Equally

By: Rebecca Katzer - Posted July 27th, 2010

After reading Anna’s wonderful post about letter and line spacing and my recent encounter with 5pt, curly, impossible to read body copy, I decided to dedicate this blog post to type legibility and the end reader. As a designer I understand the pull of using certain fonts based on looks alone, but unfortunately not all…

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Jessica Pine

Get Unique With Your Name!

By: Jessica Pine - Posted July 26th, 2010

There are infinite possibilities for your new brand name – but the most important action you want to take when choosing a name is not to choose one that gets lost in the sea of similar names. A LOT is weight is carried on your name: your company’s uniqueness among competitors is very much linked…

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Anna Robertson

Don’t Slash Your Poor Images!

By: Anna Robertson - Posted July 22nd, 2010

In May, Gmail decided to change things up a bit, which threw a wrench in email marketer codes. Similar to other issues with providers like Hotmail, Gmail’s change caused images that were split into two or more sections. Not the end of the world, however it’s an obvious mistake and ends up making you look…

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How much time and effort should one put into their description tag? And, what is a description tag anyway? In short, you shouldn’t have to put too much time into your description tag because if you are making a website for your business, you can probably sum up what you do rather quickly.  The one…

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Megan Spreer

Why We Research and Re-research

By: Megan Spreer - Posted July 20th, 2010

Back when I was a new journalism student at the University of Kansas, my professors constantly harped on us to stop using Wikipedia as our main resource tool for writing. They claimed it was unreliable and constantly gave us incorrect information. Yada, yada, yada. We totally didn’t listen and kept trolling the website anyway. Fast…

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Anna Robertson

Line-what? Letter-who?

By: Anna Robertson - Posted July 15th, 2010

This is a quick tutorial on adding some extra styling to your HTML that will help increase legibility and allow your customers to enjoy reading what you have to say. Since our blog is already styled to enhance readability, I created a separate HTML page that you can view below in the screen shot, or…

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Jennifer Hoyt

User Testing: Adcuda iPad Giveaway

By: Jennifer Hoyt - Posted July 14th, 2010

We have recently launched a new website that speaks well to what we do here at Adcuda. We are an online marketing company and build websites that convert to leads and sales. Your website needs to be easy to navigate and must guide the user to your desired goal, (think lead or sale) such as…

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Rebecca Katzer

Well, Hello There

By: Rebecca Katzer - Posted July 12th, 2010

Hi, I’m the newest member of the Adcuda team! I’m a recent college graduate and designer from the lovely suburbs of Kansas City and am excited to be diving into the world of web marketing. As a designer, I’m always on the hunt for inspiration to get my projects where they need to be. Here…

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Megan Spreer

Social Media for your Business: Check into Foursquare

By: Megan Spreer - Posted June 22nd, 2010

Are you using Foursquare for your business? Perhaps you should be. In recent weeks, I’ve noticed a lot of local (and national) businesses jumping on the somewhat controversial Foursquare bandwagon. Not a Foursquare user myself, I’ve found myself wondering if I’ve been missing out. For those of you who are thoroughly confused, Foursquare is a…

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