Jennifer Hoyt

5 Tips for Selling: Back to the Basics in a down economy

By: Jennifer Hoyt - Posted August 25th, 2010

It’s no secret that we are all spending less these days. If your job is in sales, this can present some problems. Here are five (non-earth shattering, but highly effective) tips for selling your products and services that might help to make your month.

  1. Be creative — look outside your comfort zone for new customers. If you only call on small to mid-sized retailers to sell your pet products, why not reach out to local boutiques and veterinary clinics? Know your product well and push past your routine.
  2. Ask questions — how often do we forget to ask questions and listen to the answers when “selling” our prospects. Stop with the canned sales pitch and be a human being. Listening (and not assuming) the needs of clients will help you create a custom solution that may just land you a long term client.
  3. Look for a use for your product or services in recession resistance categories — try healthcare, fuel or consumer staples. Again, be creative. Find and fill a need.
  4. Make it easy to buy — people are still interested in your products and services. You just have to keep it simple with easy forms, a variety of payment methods and by providing excellent service and follow-up.
  5. Stay positive — don’t get discouraged. Just do the work and this too shall pass.

Happy selling dears! xo

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