As the newest member of the Adcuda team, I have been learning by leaps and bounds how important email marketing and campaigning is. For my first entry, I’d like to showcase just how significant a well-timed, well-designed email can be, from my own personal experience.
Before I came to Adcuda, I worked in a well-known Big Box store that specializes in home décor and gifts, as well as wine and food. Being a fan of the merchandise before I was hired, I had signed up for the store’s ‘Membership Program’ wherein I receive about two emails a month. These emails, always bold and colorfully designed, also offer an in-store deal, if not a printable coupon. Having learned this, I would click-through to the website every single time.
After I was hired as a cashier at this Big Box, I saw the magnitude of the membership email conversion. A day after a membership email, almost every single customer coming through my line would hand me either a coupon printed directly from their email or a basket bursting with the in-store specials mentioned in the email.
Now this is all fine and wonderful for the Big Box, but how can an occasional email improve your own company’s customer conversion rates? Let them understand what you can offer them (and this doesn’t need to be a coupon). If they’ve signed up for your newsletter, they’ve already expressed their interest in your company. Let them know they made the right decision by sending them – occasional – emails, which are bold and to the point. Large photos and headlines followed by short explanations and lots of links to your homepage will show the customer you value their limited time, and encourage them to browse at their convenience.
Once you’ve sent your email, sit back and watch the click-throughs climb. Not only will business boom; you’ll have a firm base of consistent customers.
