In May, Gmail decided to change things up a bit, which threw a wrench in email marketer codes. Similar to other issues with providers like Hotmail, Gmail’s change caused images that were split into two or more sections. Not the end of the world, however it’s an obvious mistake and ends up making you look…
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This is a quick tutorial on adding some extra styling to your HTML that will help increase legibility and allow your customers to enjoy reading what you have to say. Since our blog is already styled to enhance readability, I created a separate HTML page that you can view below in the screen shot, or…
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Part of working as a designer at a marketing firm is seeing what other companies are doing to keep their customers happy and coming back for more. One perfect example of this is the clothier Moosejaw from Detroit. I read about their great emails in a blog a while back, so I decided to jump…
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In addition to my last post about saving for web, I wanted to show how one photo (instead of a vector image) can look different when saved as the three different extensions – .png, .gif, and .jpg. I saved the below images in Photoshop using the option Save For Web under the File drop down…
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With everyone talking about social media (Facebook! Twitter! LinkedIn!), it’s hard not to throw yourself onto the bandwagon. But user beware: social media is only as great as you make it. And you can make it great, but you must put some effort into it (or hire someone who will). Advertising your social medianess in…
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Designing for email marketing can sometimes be daunting: you need to take into account how 10 different clients will display your message, or whether your customers will even choose to show images. But even with the threat of no graphics, tons of big name companies are choosing to go the ‘pretty-design’ route and leave live…
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Something that comes up a lot in my line of work is finding a happy medium between file size and quality. If you opt for a smaller file size, sometimes your image quality will suffer. With so many options (jpg, png, gif), how do you know which to choose? This short tutorial should walk you…
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Call to Actions can be the life or death of your campaign, whether it’s in an email blast or on your website. If no one clicks through, then you’ve lost your customers and your online stability. Certain internet conventions have made Call to Actions easy, because everyone knows what a button looks like and what…
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A really great way to measure the response to your email campaigns is to watch your Click-Through Rate, or CTR. Basically, it’s a percentage of the customers that clicked on buttons or links in your email which directed them to a landing page on your website, and the higher the percentage the better the response….
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Call to Actions in email blasts are incredibly important in getting customers to click through to your website, but there are a few different ways to approach it. It’s a fine line between being spammy and being approachable, so be sure not to include an obsessive amount of exclamation marks (see the title of this…
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