Something that comes up a lot in my line of work is finding a happy medium between file size and quality. If you opt for a smaller file size, sometimes your image quality will suffer. With so many options (jpg, png, gif), how do you know which to choose? This short tutorial should walk you…
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Call to Actions can be the life or death of your campaign, whether it’s in an email blast or on your website. If no one clicks through, then you’ve lost your customers and your online stability. Certain internet conventions have made Call to Actions easy, because everyone knows what a button looks like and what…
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A really great way to measure the response to your email campaigns is to watch your Click-Through Rate, or CTR. Basically, it’s a percentage of the customers that clicked on buttons or links in your email which directed them to a landing page on your website, and the higher the percentage the better the response….
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Call to Actions in email blasts are incredibly important in getting customers to click through to your website, but there are a few different ways to approach it. It’s a fine line between being spammy and being approachable, so be sure not to include an obsessive amount of exclamation marks (see the title of this…
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It’s always kind of fun when you see a company mess up. Especially when it’s international and makes billions of dollars. Sounds cynical, but when it happens it brings them back down to Earth and reminds you that they are made of people just like you. Last week I saw two companies make an ‘oops’,…
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Best Practices How often are you talking to your customers? Since it’s so easy to click that ‘Spam’ button, you need to be careful not to weigh down their in-boxes while at the same time keeping your company fresh in their mind. I receive a wide variety of retail emails (part of my job, honest),…
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How are you talking to your customers? If you say ‘email’, you’re right! Email may be an old medium these days, but it’s also one of the strongest with close to 1.3 billion* email users worldwide. That’s almost one in every five people on earth using email! But how do you get their address? There…
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As our business is growing and my days are getting busier, it’s becoming clear that I need to streamline my projects and put my ducks in a row. Just a few days ago I was still writing on sticky notes whenever a client called to get an email sent or a website updated: needless to…
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(Your Email/Customer Relationship, that is.) When you’re creating your company’s email campaigns, it’s crucial that your branding stays consistent. Your customers will immediately recognize your company and what you stand for when you incorporate your logo, colors, and typefaces throughout your email campaigns, which will allow them to jump to the meat of the message….
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Getting the most bang for your email buck can happen a few ways, but having a quality list is key, and probably the most important. Although having a well-designed email with tons of clickable links and buttons is great for getting people to convert, what if your email is promoting highchairs and you’re sending it…
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