When designing websites, it’s sometimes difficult to come up with something unique and dare I say, fun? We can’t all be employed by rockstars and cupcake shops to make their super-cool websites, so how do you make your every-day-sites stand out? An easy way to accomplish a distinctive website is to add texture to your…
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As the year comes to a close, it’s always important to look back on the past 12 months and glean the trends worthy of rolling over. It’s easy to do this by clicking through various design blogs or ‘image dump’ sites such as www.ffffound.com, which is where most of the following images were pulled from,…
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Everyone makes mistakes, and when a company does it everyone else wants to watch. That’s why you’re guaranteed to get the best email open-rates when you send an ‘Oops’ email admitting to your own mess-up. It may feel counter-intuitive to call yourself out, but it lets your customers know that you’re a real person and…
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Since Adcuda has begun offering Video Marketing, and we’ve started making videos of our own, we wanted to post them to our Facebook Fan page. No problem, right? This ended up being a day-long ordeal that involved loads of Google searches and tutorial watching, yet no one else seemed to think it was the most…
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If you’ve started researching email marketing, or if you’ve been handed a report on how well your campaigns are doing, it can be a little daunting to figure out what all the numbers mean. Have no fear, this short explanation will explain the differences between Open rate and Click-Through rates or Hard Bounce and Soft…
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Over the past couple of weeks, I’ve received some emails that have been perfect subjects for showing you what not to do. They’re not going to kill your business or email marketing campaign, but with just a couple quick changes these suggestions can certainly improve your campaign. In this first example, I honestly don’t have…
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When your website has a lot to offer, it’s hard to know how to organize it. How will people know where things are? Will they look in the same place that you would look? These questions are some of the most important when designing your website, because if someone can’t find what they’re looking for…
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User testing should be at the heart of every marketing campaign you do, ever. For website design, usability is always why you put a button here or a block of text there, so that you can drive your customers to click ‘Buy’ with ease. Once you’ve put your most important information above the fold (what…
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With emails, your code can be perfect and still display like you’re typing in an alien language. Unfortunately, it’s just the nature of the beast with so many email providers doing whatever they want with your code. One of the most common examples of bizarre translations is the apostrophe, a symbol that you’d have to…
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Making our clients happy is our number one priority, but when we are designing websites or emails, proofing can become an arduous task that ends up taking more time than the actual designing. Back and forth emails turn into phone calls that turn into emails again with attachment after attachment trying to explain what the…
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