Jennifer Hoyt

Teach Me Why to Buy

By: Jennifer Hoyt - Posted March 4th, 2010

We are consumers, always buying and selling something. Lately, I have participated in a number of webinars and sadly the format is often the same — here’s a small piece of information and my gigantic sales pitch. Now get out your credit cards, folks. I’m not that kind of buyer and I put a great…

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Jennifer Hoyt

Earplugs, Social Media & Me

By: Jennifer Hoyt - Posted February 24th, 2010

I moved into a new neighborhood recently and am still getting used to all the noises outside my window. There is a train in the distance, a woman laughing loudly to a mans muffled joke and the buzz of a helicopter flying a bit too close. It’s funny how you can become used to these…

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Jennifer Hoyt

Proposable: Web app for Sales

By: Jennifer Hoyt - Posted February 17th, 2010

I recently came across a web application called Proposable that is focused on making the sales proposal process simple and trackable. We really like things that are simple and trackable ’round here so I thought I would check it out.

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Jennifer Hoyt

Oh, yeah I know someone…

By: Jennifer Hoyt - Posted February 10th, 2010

We all have vast networks that we engage in every day — work, school, home, friends, flickr, your drycleaner, etc. Being a connector is about introducing people in our networks based on the belief that they might be able to help each other. Really simple and often takes very little effort.

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Jennifer Hoyt

Your website + Your customer = ???

By: Jennifer Hoyt - Posted January 27th, 2010

As you may have noticed, we have a whole new look here at Adcuda, and while we now feel like the prettiest, smartest little SEO company at the dance, let me tell you it wasn’t easy. I cannot begin to tell you the number of hours we spent planning and discussing this new direction. There…

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Jennifer Hoyt

Social Media in a Short Skirt

By: Jennifer Hoyt - Posted January 20th, 2010

Short skirts and cleavage have long been used to sell us products from beer to motorcycles to fashion magazines. I am so immune to it that I often do not even notice. So, why should I be surprised to see social media campaigns geared the same way? Using some hot girl or guy as the…

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Jennifer Hoyt

Haiti Earthquake Relief: Kansas City we need your help

By: Jennifer Hoyt - Posted January 13th, 2010

Adcuda has partnered with Heart to Heart International and the Jay Wolfe Automotive group to rally local support for those affected by the catastrophic earthquake that struck Haiti about 10 miles southwest of the capital of Port-au-Prince on Tuesday evening. We ask that you please visit haitireliefkc.com to donate funds directly to Heart to Heart…

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Jennifer Hoyt

Engagement: Social Media on Bended Knee

By: Jennifer Hoyt - Posted January 6th, 2010

I work in an office full of acronyms and buzz words and sometimes find myself doing the knowing head nod and then searching Google to figure out what the hell so and so was talking about. We rattle off SEO, PPC, KPI’s and things like “scent” and “conversion” all day long. A popular buzz word…

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Jennifer Hoyt

Search Ads: Your customers want to click through

By: Jennifer Hoyt - Posted December 23rd, 2009

“The Science of Managing Search Ads” was a recent article on The New York Times online that profiled the online retailer, Tiny Prints. Tiny Prints is a greeting card company that faired extremely well on Cyber Monday (the online equivalent of Black Friday), with customers buying at twice the rate of last year. With web…

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Jennifer Hoyt

SEO for the Small Retailer

By: Jennifer Hoyt - Posted December 17th, 2009

While it’s true that people like to root for the underdog, they don’t always like to buy from him. The small retailer is often seen in this light. Groups like the 3/50 project and here locally, BuildKansasCity.org are doing a great job at prompting us to shop local, eat local and spend local. But what…

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