Pro Marketing Copywriting: How an Italian Supercar Makes You a Better Person
By: Jason Manning - Posted August 17th, 2010
Are you talking about your products or are you talking about your potential client? Yeah, that’s right, that’s some deep, Yoda stuff right there.
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My girlfriend found a cool little rental house for me yesterday on Craigslist, it was in the area I’m actively searching in and surprisingly within my price range considering it had one more bedroom than I needed and had all sorts of new improvements. I naturally assumed it was 75% black mold and open asbestos,…
read entire blog post » THE NON-MAGICAL, COMMON SENSE APPROACH TO MARKETING COPYWRITING FOR SMALL BUSINESSES
By: Jason Manning - Posted June 7th, 2010
Explaining your products and services is likely something you do on a daily basis – effectively writing about them need not be more complicated than a simple conversation.
read entire blog post » How To Not Be the Laziest PPC Ad Copywriter Ever: Part One
By: Jason Manning - Posted March 22nd, 2010
Jason Manning’s first in an unknown (even to him) numbered series of tips for writing PPC ads.
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Do you lack keyword discipline? Do you lack focus? Do you think I’m taking this very loose Karate Kid reference too far already? Though keyword density seems to be losing more and more strength in the SEO game, maintaining a solid focus with a specific, core keyword on a page still carries weight, can streamline…
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I thought I’d share with you guys this week a recent shopping story (oooh, exciting!) that should allow me to highlight a few very basic things people, lots of people it turns out, seem to overlook when putting together a PPC campaign. So come with me, won’t you, on my adventure to buy a bicycle…
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If a grocery store can benefit from social media, don’t you think you should give it a go as well?
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How can you make your on-site blog work to drag customers, clients, new friends(?) to your site? With keywords of course… now, how the heck do we find those?
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Before keywords grow in search results, they’re developed in the dialogue and chatter amongst the general public… and where better to be a fly on the wall than social media sites?
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What impact will Microsoft’s deal with Verizon have on Bing’s market share?
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