As my son and I did our bleary-eyed shamble to the car yesterday morning I gave my front driver’s side tire a sideways glance to see if the slow leak had somehow magically fixed itself overnight. It, of course, had not, so away we revved towards QuickTrip’s free air hose. I’ll tell you now, this…
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Is Your URL on Your Tires? -or- Low-Tech, Offline Marketing for Your ON-line Address
By: Jason Manning - Posted January 27th, 2011
We’re always discussing how your online location can help bring foot traffic and phone calls your way, so let’s check out how we can keep the cycle churnin’ by supporting our web address in the really-real world as well. I believe many business owners neglect some of these seemingly obvious opportunities because of the distinct…
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You’ve cast your net wide; you have a bazillion keywords and they’re broken down into tightly specialized ad groups, perfectly matching search terms to landing pages like that machine they have at the bank when you take your change in. Your keyword quality score is high across the board and your ads are right in…
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Recently, a local competitor published a blog post blasting all Kansas City SEO companies for everyone’s complete ineptitude regarding meta description best practices *gasp* on our very own sites! Sooo, I figured I’d go ahead and give you all a quick and simple meta description strategy, because if this gentleman, who’s been in the SEO…
read entire blog post » Pro Marketing Copywriting: How an Italian Supercar Makes You a Better Person
By: Jason Manning - Posted August 17th, 2010
Are you talking about your products or are you talking about your potential client? Yeah, that’s right, that’s some deep, Yoda stuff right there.
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My girlfriend found a cool little rental house for me yesterday on Craigslist, it was in the area I’m actively searching in and surprisingly within my price range considering it had one more bedroom than I needed and had all sorts of new improvements. I naturally assumed it was 75% black mold and open asbestos,…
read entire blog post » THE NON-MAGICAL, COMMON SENSE APPROACH TO MARKETING COPYWRITING FOR SMALL BUSINESSES
By: Jason Manning - Posted June 7th, 2010
Explaining your products and services is likely something you do on a daily basis – effectively writing about them need not be more complicated than a simple conversation.
read entire blog post » How To Not Be the Laziest PPC Ad Copywriter Ever: Part One
By: Jason Manning - Posted March 22nd, 2010
Jason Manning’s first in an unknown (even to him) numbered series of tips for writing PPC ads.
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Do you lack keyword discipline? Do you lack focus? Do you think I’m taking this very loose Karate Kid reference too far already? Though keyword density seems to be losing more and more strength in the SEO game, maintaining a solid focus with a specific, core keyword on a page still carries weight, can streamline…
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I thought I’d share with you guys this week a recent shopping story (oooh, exciting!) that should allow me to highlight a few very basic things people, lots of people it turns out, seem to overlook when putting together a PPC campaign. So come with me, won’t you, on my adventure to buy a bicycle…
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