Are you talking about your products or are you talking about your potential client? Yeah, that’s right, that’s some deep, Yoda stuff right there.

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Jason Manning

Email Marketing A/B Testing | Nigerian Scammer Edition

By: Jason Manning - Posted July 27th, 2010

My girlfriend found a cool little rental house for me yesterday on Craigslist, it was in the area I’m actively searching in and surprisingly within my price range considering it had one more bedroom than I needed and had all sorts of new improvements. I naturally assumed it was 75% black mold and open asbestos,…

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Explaining your products and services is likely something you do on a daily basis – effectively writing about them need not be more complicated than a simple conversation.

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Jason Manning

How To Not Be the Laziest PPC Ad Copywriter Ever: Part One

By: Jason Manning - Posted March 22nd, 2010

Jason Manning’s first in an unknown (even to him) numbered series of tips for writing PPC ads.

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Jason Manning

Focus, [Your Name]-San!

By: Jason Manning - Posted February 22nd, 2010

Do you lack keyword discipline? Do you lack focus? Do you think I’m taking this very loose Karate Kid reference too far already? Though keyword density seems to be losing more and more strength in the SEO game, maintaining a solid focus with a specific, core keyword on a page still carries weight, can streamline…

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Jason Manning

All I Wanted Was a Friggin' Tire

By: Jason Manning - Posted February 5th, 2010

I thought I’d share with you guys this week a recent shopping story (oooh, exciting!) that should allow me to highlight a few very basic things people, lots of people it turns out, seem to overlook when putting together a PPC campaign. So come with me, won’t you, on my adventure to buy a bicycle…

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Jason Manning

Social Media Star: Your Local Grocer?

By: Jason Manning - Posted January 25th, 2010

If a grocery store can benefit from social media, don’t you think you should give it a go as well?

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Jason Manning

SEO Blog Writing For Dundrearies

By: Jason Manning - Posted January 21st, 2010

How can you make your on-site blog work to drag customers, clients, new friends(?) to your site? With keywords of course… now, how the heck do we find those?

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Jason Manning

The Emerging Art of Keyword Scouting

By: Jason Manning - Posted January 4th, 2010

Before keywords grow in search results, they’re developed in the dialogue and chatter amongst the general public… and where better to be a fly on the wall than social media sites?

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Jason Manning

Verizon’s Bing Bang

By: Jason Manning - Posted December 28th, 2009

What impact will Microsoft’s deal with Verizon have on Bing’s market share?

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