You never want to see your email subscribers click that little Unsubscribe link at the bottom of your newsletter, but if they do, don’t beat them up about it! I’ve been that person multiple times (who wants to hear about ‘the most important’ webinar every second of the day?), and almost every time the unsubscribe page makes me feel like we’ve just broken up.
If it’s not a stark white page that says “Bye”, it has too many questions and clicks to actually follow through with your unsubscribe. So what is the perfect amount? How do you ‘break up’ with your unsubscribes?
Have a page (with the familiar navigation and layout of your website) with a nice note that says something along the lines of “We’re sorry to see you go”, and don’t make them click one more time to finally unsubscribe (that means do it automatically!). Give them the option to re-subscribe to the list, so if they accidentally clicked the Unsubscribe link in the email, they’ll be able to still receive your amazing newsletters.
It’s as simple as that. No need for insults or an obnoxious amount of clicks (although if you would like to know why they unsubscribed, you can offer a optional question/answer section). It’s best to let your customer part with a smile and say ‘We’re still friends’, instead of having them bad-mouth your company all over town. After all, we’re not in Junior High anymore.
