You know, in real estate it’s pretty much the goal to buy low and sell high. Right now is a GREAT time to buy, yes? There’s a similar strategy in online marketing that I want to discuss with clients from now on as long as our economy is weaker than it should and will be.
If business owners who are poorly situated on the search engines wait until the economy picks up before they invest in their ranking, they are going to miss all the first business that comes when things start to move again. They will also compromise their market position as their competitors gain momentum early and start moving ahead in the marketplace.
Search engine optimization takes time, it’s not an over-night fix. Smart business owners will make the online marketing investment NOW in order to be better positioned THEN. furthermore, prices for search engine marketing is relatively less expensive now because fewer people are in the game. (Most are “waiting until business picks up”!) When business picks up, LOTS of people want to be ranking well and that drives up the cost of getting the ranked… (High demand for SEO services ensue)
Smart people buy now when it’s relatively cheap and the competition is light. Everyone else waits and then plays catch-up later at a higher costs…
