I spent a lot of time with prospective clients and small businesses, learning about them and relating what we do to how they can sell more online. I get asked a lot of questions. Today I thought I would address a few of the most Frequently Asked Questions about Search Engine Optimization (SEO) and online…
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Yes you do. We’re all familiar with the idea of a website sitemap. It’s generally that convoluted page that has all the links that really don’t help you navigate to where you want to be because it’s not structured very well and it just goes on and on and on kinda like this sentence. Well,…
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Imagine, if you will, Peter Sellers playing a modern day business man. He’s looking around for ways to market his cherry bomb business. He’s done his fair share of SEO treatment via local search and modified content on his webpage. But then he stumbles upon a process called link building, which gets him so excited…
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Day by day, blogs are getting extremely popular. More and more are getting addicted to updating ones thoughts, writing logs and sharing miscellaneous activity. There seems to be no indication of trend reversal.. but now with increased awareness more and more are becoming aware of this new phenomenon. If you are competing for a popular…
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TWO WEEKS!! It’s hard for me to believe. I knew I was having fun at this job, and now the time flying by proves it. I’ve always felt that being found online was equally as important as being there in the first place. As a prior web designer, I was often frustrated by the limitations…
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Every new month is an exciting time for a start-up: your business is growing (hopefully) and then your staff begins to grow. As we add to our own team, I’ve been thinking a lot about our culture. Specifically how to maintain that small company feel and guiding ideology as we expand. I read an article…
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When you read biographies, usually the author dedicates at least 20 pages for referencing anecdotes, accounts and other information to make good on the person, place or event. That being said, it’s almost a no-brainer why local search directories love citations. If your local listing is chock full of quality citations, major player search engines…
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You know the phrase: “All things happen for a reason?” I hear it all the time and usually discount it as something nice to say when someone tells you of some coincidence or unexplained event that happened to them recently, but they really don’t know what to make of it. Well, I have to confess…
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Call to Actions can be the life or death of your campaign, whether it’s in an email blast or on your website. If no one clicks through, then you’ve lost your customers and your online stability. Certain internet conventions have made Call to Actions easy, because everyone knows what a button looks like and what…
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Bless me blog, for I have sinned. Today I said the words ‘Marketing 2.0′. Out loud. To a room full of people. On purpose. I nearly flogged myself for falling victim to such jargony, ad-speak, nonsense. I promise you, I had a good reason and that I won’t do it again. I was talking with…
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