Jessica Pine

Make Your Blog Popular!

By: Jessica Pine - Posted May 3rd, 2010

Day by day, blogs are getting extremely popular. More and more are getting addicted to updating ones thoughts, writing logs and sharing miscellaneous activity. There seems to be no indication of trend reversal.. but now with increased awareness more and more are becoming aware of this new phenomenon. If you are competing for a popular…

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Rob Scutti

SEO Biz: Two weeks in and having fun!

By: Rob Scutti - Posted May 3rd, 2010

TWO WEEKS!! It’s hard for me to believe.  I knew I was having fun at this job, and now the time flying by proves it. I’ve always felt that being found online was equally as important as being there in the first place. As a prior web designer, I was often frustrated by the limitations…

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Jennifer Hoyt

Culture Club: Creating Excellence

By: Jennifer Hoyt - Posted April 28th, 2010

Every new month is an exciting time for a start-up: your business is growing (hopefully) and then your staff begins to grow. As we add to our own team, I’ve been thinking a lot about our culture. Specifically how to maintain that small company feel and guiding ideology as we expand. I read an article…

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Kyle Obrien

Local Search…Historian?

By: Kyle Obrien - Posted April 27th, 2010

When you read biographies, usually the author dedicates at least 20 pages for referencing anecdotes, accounts and other information to make good on the person, place or event. That being said, it’s almost a no-brainer why local search directories love citations. If your local listing is chock full of quality citations, major player search engines…

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Rob Scutti

Careers: Arriving at my new home

By: Rob Scutti - Posted April 23rd, 2010

You know the phrase: “All things happen for a reason?”  I hear it all the time and usually discount it as something nice to say when someone tells you of some coincidence or unexplained event that happened to them recently, but they really don’t know what to make of it. Well, I have to confess…

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Anna Robertson

Buttons – How Big is TOO Big?

By: Anna Robertson - Posted April 22nd, 2010

Call to Actions can be the life or death of your campaign, whether it’s in an email blast or on your website. If no one clicks through, then you’ve lost your customers and your online stability. Certain internet conventions have made Call to Actions easy, because everyone knows what a button looks like and what…

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Jennifer Hoyt

Confessions of a Marketer: 2.0

By: Jennifer Hoyt - Posted April 21st, 2010

Bless me blog, for I have sinned. Today I said the words ‘Marketing 2.0′. Out loud. To a room full of people. On purpose. I nearly flogged myself for falling victim to such jargony, ad-speak, nonsense. I promise you, I had a good reason and that I won’t do it again. I was talking with…

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Kyle Obrien

Where You End And iBegin

By: Kyle Obrien - Posted April 20th, 2010

Stumbling upon a new local search listing is always fun. Such is the case with my newest treasure, iBegin. Like my recent fascination with Local.com’s revamped style, iBegin is an online directory that has a number of helpful tools to maximize your business presence. Here are a few reasons why iBegin can be your next…

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Anna Robertson

Higher Click-Throughs

By: Anna Robertson - Posted April 15th, 2010

A really great way to measure the response to your email campaigns is to watch your Click-Through Rate, or CTR. Basically, it’s a percentage of the customers that clicked on buttons or links in your email which directed them to a landing page on your website, and the higher the percentage the better the response….

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Kyle Obrien

Create A Hubbub With Your Hub Page

By: Kyle Obrien - Posted April 13th, 2010

hubbub n. 1. a confused noise of many noises 2. uproar What’s the hubbub with HubPages and why should it matter to you, me and everyone we know? Well, for one, HubPages has many characteristics in common with Squidoo. Every published Hub Page is like a Squidoo “Lens” with informative tools about either your business,…

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