Kyle Obrien

Where You End And iBegin

By: Kyle Obrien - Posted April 20th, 2010

Stumbling upon a new local search listing is always fun. Such is the case with my newest treasure, iBegin. Like my recent fascination with Local.com’s revamped style, iBegin is an online directory that has a number of helpful tools to maximize your business presence. Here are a few reasons why iBegin can be your next…

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Anna Luckey

Higher Click-Throughs

By: Anna Luckey - Posted April 15th, 2010

A really great way to measure the response to your email campaigns is to watch your Click-Through Rate, or CTR. Basically, it’s a percentage of the customers that clicked on buttons or links in your email which directed them to a landing page on your website, and the higher the percentage the better the response….

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Kyle Obrien

Create A Hubbub With Your Hub Page

By: Kyle Obrien - Posted April 13th, 2010

hubbub n. 1. a confused noise of many noises 2. uproar What’s the hubbub with HubPages and why should it matter to you, me and everyone we know? Well, for one, HubPages has many characteristics in common with Squidoo. Every published Hub Page is like a Squidoo “Lens” with informative tools about either your business,…

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Jessica Pine

Introduction + Get Updated!

By: Jessica Pine - Posted April 12th, 2010

As a new member of Adcuda I would like to introduce myself! I am a recent graduate and graphic designer from Kansas City, and I mean BIG business in design and being inspired. With that said, I like inspiring others. Interested? Here are my top 10 web sites I attend on a daily basis. (Not…

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Anna Luckey

Click Here!!!

By: Anna Luckey - Posted April 8th, 2010

Call to Actions in email blasts are incredibly important in getting customers to click through to your website, but there are a few different ways to approach it. It’s a fine line between being spammy and being approachable, so be sure not to include an obsessive amount of exclamation marks (see the title of this…

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Jennifer Hoyt

Getting Organized: Hello, NeatDesk

By: Jennifer Hoyt - Posted April 7th, 2010

When you network for a living you tend to pick up quite a few business cards. And I have to admit that I love them. Especially when they are done right — good weight, eye catching, maybe an interesting shape. I don’t know what it is but there is something about those pretty little ads…

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Kyle Obrien

Local Search Updates: No Complaints Here

By: Kyle Obrien - Posted April 6th, 2010

Updates are important for every local search site. Giving your customers new toys to play with, or in the case of Local.com, giving them better sustenance with their listing can go a long way to making a local search site more user-friendly and appealing. I was giddy with excitement today to find out the one…

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Craig Misak

Conversion Optimization – Do & Donts

By: Craig Misak - Posted April 2nd, 2010

We at Adcuda use Google Apps for our Email, Calendar and Document solutions…. And because we don’t have 50+ employees we currently have no use for the Premium Edition. So we get ads served to us (which is sorta nice, find things you wouldn’t that pertain to me) So I was doing my thing with…

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Anna Luckey

Dot Your ‘T’s and Cross Your ‘I’s

By: Anna Luckey - Posted April 1st, 2010

It’s always kind of fun when you see a company mess up. Especially when it’s international and makes billions of dollars. Sounds cynical, but when it happens it brings them back down to Earth and reminds you that they are made of people just like you. Last week I saw two companies make an ‘oops’,…

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Kyle Obrien

An Open Letter To Local Search Directories

By: Kyle Obrien - Posted March 30th, 2010

Local search sites can teach you many things. They give you so many options for your business to become relevant. You can let the customers understand your services with the nice SEO business descriptions, photos, consumer reviews and so forth—yes, there are many pretty rainbows to local search. Yet, every now and then a little…

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