Six Common Content Mistakes That Other People Make…Not You
By: Megan Spreer - Posted August 31st, 2010
Writing online content is sometimes an afterthought for many people, but I’m not talking about you. I’m talking about those other people. The ones who mess up the most common grammatical rules and drive the rest of us crazy (or maybe it’s just pseudo-grammar sticklers like me). You know whom I’m talking about, right? They…
read entire blog post » Do’s and Don’ts of Reader-Friendly Content: The Bullet Edition
By: Megan Spreer - Posted August 19th, 2010
It’s a widely known fact that online readers have significantly shorter attention spans than readers of traditional print media. Online readers are surfing, browsing, and jumping from page to page to either kill time or quickly check the latest news topics while the boss takes a bathroom break. So it’s important for you to tailor…
read entire blog post »
Pro Marketing Copywriting: How an Italian Supercar Makes You a Better Person
By: Jason Manning - Posted August 17th, 2010
Are you talking about your products or are you talking about your potential client? Yeah, that’s right, that’s some deep, Yoda stuff right there.
read entire blog post »
Back when I was a new journalism student at the University of Kansas, my professors constantly harped on us to stop using Wikipedia as our main resource tool for writing. They claimed it was unreliable and constantly gave us incorrect information. Yada, yada, yada. We totally didn’t listen and kept trolling the website anyway. Fast…
read entire blog post » THE NON-MAGICAL, COMMON SENSE APPROACH TO MARKETING COPYWRITING FOR SMALL BUSINESSES
By: Jason Manning - Posted June 7th, 2010
Explaining your products and services is likely something you do on a daily basis – effectively writing about them need not be more complicated than a simple conversation.
read entire blog post » How To Not Be the Laziest PPC Ad Copywriter Ever: Part One
By: Jason Manning - Posted March 22nd, 2010
Jason Manning’s first in an unknown (even to him) numbered series of tips for writing PPC ads.
read entire blog post »
How can you make your on-site blog work to drag customers, clients, new friends(?) to your site? With keywords of course… now, how the heck do we find those?
read entire blog post »
Even though it’s pure speculation at this point, since Conan O’Brien fled from NBC’s The Tonight Show, some analysts such as Nick Bilton have suggested he move his act onto the web. Sure, websites such as Hulu have clips of his previous shows, but Bilton`s suggestion does make sense for how much social media and…
read entire blog post »
Repition in writing can be imagined from the most unlikeliest of sources
read entire blog post »