I know you’ve been there – your mind thirsty for knowledge, the promise of the infinite wisdom of the collective human consciousness hanging out there in space-time, throwing yourself at Google’s feet just begging for answers. So you type in your query and hope for the best. Sometimes the search results will lead you…
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I recently began working with a client whose company specializes in management consulting tactics, utilizing customer feedback in various ways to implement strategic changes to maximize profitability. I felt like someone was beating me over the head with a stick – customer feedback, customer satisfaction, customer loyalty. Customers, customers, customers. Bam, bam. I finally made…
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Four Grammar Errors You Don’t Want in Your Holiday Cards
By: Megan Spreer - Posted December 14th, 2010
It’s the holiday season and for many businesses that means you have to convey some sort of holiday inspired message or invitation to your clients, coworkers, or bosses. This ever-daunting and often necessary P.C. company holiday message is hard to avoid and even more difficult to deliver without someone having an issue with something. (e.g….
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Recently, a local competitor published a blog post blasting all Kansas City SEO companies for everyone’s complete ineptitude regarding meta description best practices *gasp* on our very own sites! Sooo, I figured I’d go ahead and give you all a quick and simple meta description strategy, because if this gentleman, who’s been in the SEO…
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I know you’ve seen it happen. People, when online, tend to get a little careless in their writing and throw a word out there that just does not belong. I’m not saying I’m perfect either. I’ve definitely made some whoopsie daisies in the past too, but here are some common flubs that I think a…
read entire blog post » Six Common Content Mistakes That Other People Make…Not You
By: Megan Spreer - Posted August 31st, 2010
Writing online content is sometimes an afterthought for many people, but I’m not talking about you. I’m talking about those other people. The ones who mess up the most common grammatical rules and drive the rest of us crazy (or maybe it’s just pseudo-grammar sticklers like me). You know whom I’m talking about, right? They…
read entire blog post » Do’s and Don’ts of Reader-Friendly Content: The Bullet Edition
By: Megan Spreer - Posted August 19th, 2010
It’s a widely known fact that online readers have significantly shorter attention spans than readers of traditional print media. Online readers are surfing, browsing, and jumping from page to page to either kill time or quickly check the latest news topics while the boss takes a bathroom break. So it’s important for you to tailor…
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Pro Marketing Copywriting: How an Italian Supercar Makes You a Better Person
By: Jason Manning - Posted August 17th, 2010
Are you talking about your products or are you talking about your potential client? Yeah, that’s right, that’s some deep, Yoda stuff right there.
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Back when I was a new journalism student at the University of Kansas, my professors constantly harped on us to stop using Wikipedia as our main resource tool for writing. They claimed it was unreliable and constantly gave us incorrect information. Yada, yada, yada. We totally didn’t listen and kept trolling the website anyway. Fast…
read entire blog post » THE NON-MAGICAL, COMMON SENSE APPROACH TO MARKETING COPYWRITING FOR SMALL BUSINESSES
By: Jason Manning - Posted June 7th, 2010
Explaining your products and services is likely something you do on a daily basis – effectively writing about them need not be more complicated than a simple conversation.
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