Megan Spreer

Six Common Content Mistakes That Other People Make…Not You

By: Megan Spreer - Posted August 31st, 2010

Writing online content is sometimes an afterthought for many people, but I’m not talking about you. I’m talking about those other people. The ones who mess up the most common grammatical rules and drive the rest of us crazy (or maybe it’s just pseudo-grammar sticklers like me). You know whom I’m talking about, right? They…

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Megan Spreer

Do’s and Don’ts of Reader-Friendly Content: The Bullet Edition

By: Megan Spreer - Posted August 19th, 2010

It’s a widely known fact that online readers have significantly shorter attention spans than readers of traditional print media. Online readers are surfing, browsing, and jumping from page to page to either kill time or quickly check the latest news topics while the boss takes a bathroom break. So it’s important for you to tailor…

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Are you talking about your products or are you talking about your potential client? Yeah, that’s right, that’s some deep, Yoda stuff right there.

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Megan Spreer

Why We Research and Re-research

By: Megan Spreer - Posted July 20th, 2010

Back when I was a new journalism student at the University of Kansas, my professors constantly harped on us to stop using Wikipedia as our main resource tool for writing. They claimed it was unreliable and constantly gave us incorrect information. Yada, yada, yada. We totally didn’t listen and kept trolling the website anyway. Fast…

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Explaining your products and services is likely something you do on a daily basis – effectively writing about them need not be more complicated than a simple conversation.

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Jason Manning

How To Not Be the Laziest PPC Ad Copywriter Ever: Part One

By: Jason Manning - Posted March 22nd, 2010

Jason Manning’s first in an unknown (even to him) numbered series of tips for writing PPC ads.

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Jason Manning

SEO Blog Writing For Dundrearies

By: Jason Manning - Posted January 21st, 2010

How can you make your on-site blog work to drag customers, clients, new friends(?) to your site? With keywords of course… now, how the heck do we find those?

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Kyle Obrien

Late Site with Conan O’Brien!

By: Kyle Obrien - Posted January 20th, 2010

Even though it’s pure speculation at this point, since Conan O’Brien fled from NBC’s The Tonight Show, some analysts such as Nick Bilton have suggested he move his act onto the web.  Sure, websites such as Hulu have clips of his previous shows, but Bilton`s suggestion does make sense for how much social media and…

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Kyle Obrien

Road to Fruition

By: Kyle Obrien - Posted January 5th, 2010

Repition in writing can be imagined from the most unlikeliest of sources

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