You never want to see your email subscribers click that little Unsubscribe link at the bottom of your newsletter, but if they do, don’t beat them up about it! I’ve been that person multiple times (who wants to hear about ‘the most important’ webinar every second of the day?), and almost every time the unsubscribe…
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My girlfriend found a cool little rental house for me yesterday on Craigslist, it was in the area I’m actively searching in and surprisingly within my price range considering it had one more bedroom than I needed and had all sorts of new improvements. I naturally assumed it was 75% black mold and open asbestos,…
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Providing incentives to your customers are very important because they can cause motivation, effort, productivity and profit. Your consumer needs positive incentives to encourage them to engage in your service/product and will greatly affect the reputation of your company. These encouragements can allow for numerous types of responses – impulse, motivation and drive just to…
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Designing for email marketing can sometimes be daunting: you need to take into account how 10 different clients will display your message, or whether your customers will even choose to show images. But even with the threat of no graphics, tons of big name companies are choosing to go the ‘pretty-design’ route and leave live…
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Call to Actions can be the life or death of your campaign, whether it’s in an email blast or on your website. If no one clicks through, then you’ve lost your customers and your online stability. Certain internet conventions have made Call to Actions easy, because everyone knows what a button looks like and what…
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A really great way to measure the response to your email campaigns is to watch your Click-Through Rate, or CTR. Basically, it’s a percentage of the customers that clicked on buttons or links in your email which directed them to a landing page on your website, and the higher the percentage the better the response….
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Call to Actions in email blasts are incredibly important in getting customers to click through to your website, but there are a few different ways to approach it. It’s a fine line between being spammy and being approachable, so be sure not to include an obsessive amount of exclamation marks (see the title of this…
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Best Practices How often are you talking to your customers? Since it’s so easy to click that ‘Spam’ button, you need to be careful not to weigh down their in-boxes while at the same time keeping your company fresh in their mind. I receive a wide variety of retail emails (part of my job, honest),…
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How are you talking to your customers? If you say ‘email’, you’re right! Email may be an old medium these days, but it’s also one of the strongest with close to 1.3 billion* email users worldwide. That’s almost one in every five people on earth using email! But how do you get their address? There…
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As our business is growing and my days are getting busier, it’s becoming clear that I need to streamline my projects and put my ducks in a row. Just a few days ago I was still writing on sticky notes whenever a client called to get an email sent or a website updated: needless to…
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