I’ve blogged at least once before about how awesome animated GIFs can be in your email designs, especially because they’ll actually work (for the most part – more about that at the bottom), but I just received a blast from Runza that reminded me that we should all be using them. In this example, just…
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We all know that email marketing is a great way to keep in touch with your customers, but you only have a split second to make that desired impression. Here are a few simple tips you can use in your next email blast to insure everyone gets the best experience. For my demonstration today, I…
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If you’ve started researching email marketing, or if you’ve been handed a report on how well your campaigns are doing, it can be a little daunting to figure out what all the numbers mean. Have no fear, this short explanation will explain the differences between Open rate and Click-Through rates or Hard Bounce and Soft…
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Over the past couple of weeks, I’ve received some emails that have been perfect subjects for showing you what not to do. They’re not going to kill your business or email marketing campaign, but with just a couple quick changes these suggestions can certainly improve your campaign. In this first example, I honestly don’t have…
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With emails, your code can be perfect and still display like you’re typing in an alien language. Unfortunately, it’s just the nature of the beast with so many email providers doing whatever they want with your code. One of the most common examples of bizarre translations is the apostrophe, a symbol that you’d have to…
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You never want to see your email subscribers click that little Unsubscribe link at the bottom of your newsletter, but if they do, don’t beat them up about it! I’ve been that person multiple times (who wants to hear about ‘the most important’ webinar every second of the day?), and almost every time the unsubscribe…
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My girlfriend found a cool little rental house for me yesterday on Craigslist, it was in the area I’m actively searching in and surprisingly within my price range considering it had one more bedroom than I needed and had all sorts of new improvements. I naturally assumed it was 75% black mold and open asbestos,…
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In May, Gmail decided to change things up a bit, which threw a wrench in email marketer codes. Similar to other issues with providers like Hotmail, Gmail’s change caused images that were split into two or more sections. Not the end of the world, however it’s an obvious mistake and ends up making you look…
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Providing incentives to your customers are very important because they can cause motivation, effort, productivity and profit. Your consumer needs positive incentives to encourage them to engage in your service/product and will greatly affect the reputation of your company. These encouragements can allow for numerous types of responses – impulse, motivation and drive just to…
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Designing for email marketing can sometimes be daunting: you need to take into account how 10 different clients will display your message, or whether your customers will even choose to show images. But even with the threat of no graphics, tons of big name companies are choosing to go the ‘pretty-design’ route and leave live…
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