Hello all. Over the coming weeks I’ll be writing a series of articles explaining away the magic, spinning sparklers and whirring cogs behind the search results you’re served on a daily basis. With a deeper understanding of all these moving parts, you can take advantage and create the opportunities that set you and your business…
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Watch Adcuda President Casey Copeland and Local Search Manager Rob Scutti talk about the benefits of Local Search and as well as answer a few questions. Continue reading to watch our live stream of the Lunch and Learn!
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Google’s “Best Ever Medal” – A Precursor to Google Checkin?
By: Rob Scutti - Posted January 3rd, 2011
If you’re keeping up with the newest buzz on the local scene, you’re already aware and probably active with “Checkins” at the places you favor with social sites such as Gowalla, Foursquare, loopt, BriteKite or Yelp. It’s really no surprise that Google has been eying this for months. So just when we’re ready to see…
read entire blog post » Local Search Lunch and Learn Postponed until after the Holidays
By: Rob Scutti - Posted December 7th, 2010
Silly us! In response to the busy folks who asked us not to add one more thing to their schedules before the holiday season and year end business tasks, we’re postponing tomorrow’s Lunch and Learn session until mid January. So, we’re sorry we won’t be seeing the folks who registered tomorrow, but we look forward…
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For the past few months we at Adcuda have been promoting the importance of local search visibility. What we mean by that is the importance of being listed in local directories, 411 directories, GPS data bases, etc. Important because it’s becoming more and more natural for people to use a device, whether it be a…
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Last week, a friend of mine posted the following status update to Facebook: “How does a company/organization get onto a “Google map”? We’re missing in downtown Lexington…” Of course, I quickly pointed her to the stellar LSV services on our website, but it also got me thinking. Do my friends and acquaintances even know what…
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Change can be a good thing. Take, for instance, the Batman movie series wisely ousting director Joel Schumacher and replacing him with Christopher Nolan. Very good move, indeed. And then there’s Yellow Bot. Yellow Bot’s refreshing new spin on themselves has opened up new and improved ways for local businesses to connect with customers. Reinventing…
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Now, I was going to write more about the benefits link building has for your website’s ranking, but I keep stumbling upon online forums expressing their ire over Bing’s listing center. Some were about Bing’s listing center being down for too long, but to Bing’s credit, maintenance issues for a listing system that big can…
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Imagine, if you will, Peter Sellers playing a modern day business man. He’s looking around for ways to market his cherry bomb business. He’s done his fair share of SEO treatment via local search and modified content on his webpage. But then he stumbles upon a process called link building, which gets him so excited…
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When you read biographies, usually the author dedicates at least 20 pages for referencing anecdotes, accounts and other information to make good on the person, place or event. That being said, it’s almost a no-brainer why local search directories love citations. If your local listing is chock full of quality citations, major player search engines…
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