Kyle Obrien

Where You End And iBegin

By: Kyle Obrien - Posted April 20th, 2010

Stumbling upon a new local search listing is always fun. Such is the case with my newest treasure, iBegin. Like my recent fascination with Local.com’s revamped style, iBegin is an online directory that has a number of helpful tools to maximize your business presence. Here are a few reasons why iBegin can be your next…

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Kyle Obrien

Local Search Updates: No Complaints Here

By: Kyle Obrien - Posted April 6th, 2010

Updates are important for every local search site. Giving your customers new toys to play with, or in the case of Local.com, giving them better sustenance with their listing can go a long way to making a local search site more user-friendly and appealing. I was giddy with excitement today to find out the one…

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Kyle Obrien

An Open Letter To Local Search Directories

By: Kyle Obrien - Posted March 30th, 2010

Local search sites can teach you many things. They give you so many options for your business to become relevant. You can let the customers understand your services with the nice SEO business descriptions, photos, consumer reviews and so forth—yes, there are many pretty rainbows to local search. Yet, every now and then a little…

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Kyle Obrien

Local Search Tips: Call to (Viral) Arms

By: Kyle Obrien - Posted March 23rd, 2010

Closers. No matter where you go, they’re seemingly inescapable. Lawyers have closing arguments, baseball games have closers come in for one last inning, businesses have last-minute sales to make everyone go on a shopping bonanza and on and on the closer goes. And *surprisingly* enough, local search listings have calling cards inside their business description…

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Kyle Obrien

Cut Down The Nets With Your Local Listing

By: Kyle Obrien - Posted March 16th, 2010

March Madness. That time of the year when people frantically jot down their last minute picks for the NCAA college basketball tournament. A time when David slays Goliath, or you get too caught up in David and he wrecks your bracket. It’s also a time that makes me think how some people go about selecting…

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Kyle Obrien

A Tiny, But All-Important Icon

By: Kyle Obrien - Posted March 9th, 2010

A couple of weeks ago I referenced David Mihm’s top 20 most important factors for making your local listing work. I talked about how proper category placement could boost your business listing’s presence, number of clicks to your website, product purchases and so forth. With the third most important factor out of the way, I…

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Kyle Obrien

Local Search: “The Dog Whisperer”?!

By: Kyle Obrien - Posted February 23rd, 2010

Still wondering why your local search page may be down on its luck? After reading a diagnostic chart surveying the successful factors for a page, there are plenty of ways to get back on your feet. Even though a few of them can seem straightforward, there’s a reason why they are at the top…some businesses…

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Kyle Obrien

Online Directory Made Simple. Sure About That?

By: Kyle Obrien - Posted February 17th, 2010

Forgive me. I ranted last week about Google not giving in to your business descriptions, character limits, blah, blah and more blah. And now I’m turning my ire to certain online directories who think mass confusion is the best way to add a business listing. Don’t get me wrong, there are some that hit it…

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Jason Manning

Building Your Google Cheerleading Squad

By: Jason Manning - Posted December 7th, 2009

Boosting your rank in Google’s 10-Pack doesn’t have to be a grind; get some help, and maybe have some fun while you’re doing it.

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Jason Manning

Help Google Help You

By: Jason Manning - Posted September 16th, 2009

Who knew how easy and beneficial the simple act of claiming your listing on Google’s Local Business Center was? Well, I guess I did.

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