For the past few months we at Adcuda have been promoting the importance of local search visibility. What we mean by that is the importance of being listed in local directories, 411 directories, GPS data bases, etc. Important because it’s becoming more and more natural for people to use a device, whether it be a…
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How To Not Be the Laziest PPC Ad Copywriter Ever: Part One
By: Jason Manning - Posted March 22nd, 2010
Jason Manning’s first in an unknown (even to him) numbered series of tips for writing PPC ads.
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I thought I’d share with you guys this week a recent shopping story (oooh, exciting!) that should allow me to highlight a few very basic things people, lots of people it turns out, seem to overlook when putting together a PPC campaign. So come with me, won’t you, on my adventure to buy a bicycle…
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With Thanksgiving gone and the holiday buying season having bashed us square in the face this past week, I started thinking about how best a DIY shop owner can prepare and position themselves for the carnage this time of year brings. Thing is, I quickly realized that in regards to SEO, it’s essentially already too late to ponder such a question.
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PPC specialists going espial with keyword spy programs really open the gap between the do-it-yourselfer camp and themselves when it comes to the PPC marketing game. The ability to see your competitions’ keyword selection and what they’re bidding is akin to playing cards with those sweet X-Ray glasses from the 50’s… you know, if they…
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