Take, for instance, the Batman movie series wisely ousting director Joel Schumacher and replacing him with Christopher Nolan.  Very good move, indeed.

And then there’s Yellow Bot.

Yellow Bot’s refreshing new spin on themselves has opened up new and improved ways for local businesses to connect with customers.

Reinventing yourself can be a great way to not only draw in new and old faces to your website, but by paying heed to Yellow Bot’s new design structure, you begin to notice a couple of subtle, yet possibly important ways for local business listings to say hello to consumer search:

1. Ease of Access: Right off the bat, Yellow Bot improves the one thing that escaped business owners from doing as soon as they got there: submission of business. Err, let me rephrase that: you could submit your business listing the whole time, it’s just for “user-friendly” experience, you kind of had to go Sherlock Holmes on the website before you could find the “Add Business Listing” icon.  Nowadays, there’s an icon at the bottom that’s big, blue and looking for you.
2. Speedy Exposure: Once you’ve claimed your business and added the proper information, Yellow Bot has always been very good about placing your listing up in a timely manner.  Only thing is, this time you’re the star of the show for a day.  By that I mean your newbie listing is given top-shelf treatment via any photos you’ve included.  You’re only given three picture slots, so make them as pleasing to the eye as possible, because the right picture just might turn in the lead you’ve been looking for.

Just like Google’s subtle change to their home page, the warm, inviting colors used by Yellow Bot make the site look appropriate for today’s web design pallets.  Oh, and it doesn’t hurt that Yellow Bot lets you run rampant with your business listing, allows you to add numerous tags and such.

So go on, embrace change and get active with your business listing today!