Even though it’s pure speculation at this point, since Conan O’Brien fled from NBC’s The Tonight Show, some analysts such as Nick Bilton have suggested he move his act onto the web. Sure, websites such as Hulu have clips of his previous shows, but Bilton`s suggestion does make sense for how much social media and juggernauts like You Tube have started their ascent over live television. Conan is smart enough to know what his next venture will be, but if he were to hit the internet, his audience could have no limits.
Now let’s say he actually goes headfirst onto the web. If you wanted to be an SEO copywriter for his website, let’s call it Who Cares What Time of the Day it is, It’s Conan!, your first priority would be keyword placement of this extremely long title.
Now you’ve gone to Wordtracker and started your keyword research. What comes up? Wordtracker gives you a blank look. Just typing the beginning of the title will cause Google to go crazy and give you around 529,000 results with the title sporadically thrown around each result. It’s allright, you’re just beginning the optimization process for the website.
Next, try It’s Conan! and see where that gets you. Wordtracker again comes up looking as puzzled as before. Google AdWords gives you a variety of “Conan the Barbarian” terms to go up against “Conan O’Brien” (A monthly search volume of 165,000 for each)–no help there either.
Now your left to go back to the producer of the show, most likely Conan himself, and timidly tell him you are unable to make the title fit and that he should think of another one that would be “search engine friendly”. He laughs at you and tells you to go back to the drawing board with the original. You go back to your office and defiantly think up something that would catch the eyes of Wordtracker and Google AdWords.
And then it hits you: Yay, Conan! Now type it in Wordtracker and see your hard work pay off: search result…1. And the lone keyword reads: “conan obrien yay boo beer”. Not exactly your best avenue to promote the show, but at least you’re getting somewhere. Trial and error eventually will give you the platform for which to spread the news of Conan’s new website. Finding clever ways to utilize your keywords inside the brand without sacrificing the reader’s attention is one of many tools to excel at SEO.
If it makes you feel better, whatever title you give Conan’s new show, it would probably rise to the top 5 organic searches on Google in about an hour—besides writing for The Simpsons, Conan O’Brien has a rabid fan base. It just never hurts to practice your Wordtracker and Google AdWords searches.




















