We at Adcuda use Google Apps for our Email, Calendar and Document solutions…. And because we don’t have 50+ employees we currently have no use for the Premium Edition. So we get ads served to us (which is sorta nice, find things you wouldn’t that pertain to me) So I was doing my thing with email and got served this ad:
Intrigued I clicked on it, thinking, “This could be a useful tool no one knows about yet here it could revolutionize the ways we track time off with our employees,” to be sent this this page!
*close* I was gone, bounced right off… Mainly #7. Seriously, $1500 for a software package you haven’t even sold me or I haven’t seen or experienced. So, I thought it’d be a great example of what not to do when creating your PPC and Landing Pages and so reluctantly I went back and captured a few screenshots.
What They Did Wrong / Right: To Help you in the Future
- I’m on a landing page and being bombarded with navigation away from this page and its selling tactics. And sometimes that can be the purpose of the page (not this case, its trying to sell me now).
- See it in Action
- Decent idea, if done correctly. I want pretty picture screen shots. Without clicking, make sure with those shots I feel as though I’m heading down a path that will ultimately satisfy my initial reaction to the PPC ad you ran, not another Button (my engagement is too low to ask for another click, we haven’t even gone on a 3rd date)
- Its not even the same name as was served to me in the ad… What the?!
- Nice crappy bar graphic screen shot… I still haven’t even clicked on it because I can’t tell if it’s a screen shot of their $1500 software or a stock photo of something… Make me wanna click it
- This is nice, I liked this and because it’s an expensive software package I’m not going to just buy on a whim. After some of the changes mentioned above my level of involvement is a little higher and now I might wanna chat
- Too much, I was instantly scared away… copy copy copy, no bullets for me to lazily scan and up my attention
- PRICE $1500 and I don’t even know what the heck it’s going to do for me. Sell it then hit me up for some cash.
- Is this an ad? Or an ad for them? Can’t tell, distracts from the message and different formatting than the rest of the site width style… its all wrong
- Sad….
These are important because if you’re paying for someone to get to your site, based on an ad, you obviously want them to convert into sales – otherwise you’re wasting your viewer’s time and your money. Make the most of it!
