With emails, your code can be perfect and still display like you’re typing in an alien language. Unfortunately, it’s just the nature of the beast with so many email providers doing whatever they want with your code. One of the most common examples of bizarre translations is the apostrophe, a symbol that you’d have to jump over backwards to not use. 
The trend seems to be that if you use the apostrophe as a conjunction (you know, combining two words), it’ll throw in what looks like an HTML cuss-word, but if you use it as ‘air quotes’ it will let it slide. So instead of writing like a robot, just use these codes so that every email provider will display your message correctly:
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