Meet the team pages seem to be more popular with web design and creative firms, but they create valuable additions to any site where human contact is important. It adds a personal touch to your company, and can gain some massive trust to your visitors. There’s suddenly faces behind the names, and your company becomes “real” rather than just seeming like another web site. They can provide credibility.
Here are a few trends and examples of “meet the team” pages. One trend worth mentioning is the most popular:
1. Employee photos.
One idea for employee photos is to make custom avatars – like we did on Adcuda’s site. This is a great way to let an employee’s personality shine through while keeping the design professional and consistent. Our team page holds a little biographical line beside each employee photo – We like to show our creative personalities by sounding not-so-serious on our about page.
2. Social Media Links
As you know there are many professionals out there that have linkedin, facebook and twitter accounts. Why not have your potential clients connect with your employees? It is a great way to lead your clients to current events/thoughts and it builds strong relationships. Before doing this, make sure your employee’s content is appropriate. You do not want to damage your company’s reputation. There is also a way to add in a team member’s latest tweet to the page next to their profile. What fun!
3. Expanded profiles
While many sites only include basic information about each of the team, others include extended profile info. this is done through the uses of pop up windows, sliders, new pages, etc. Extended info is a geat way to give clients more insight into the employees behind a company. The simpler the layout, the more effective. You do not want to bombard your prospective clients with too much info – but it is nice to include info like “our story” or “what we bring to the table”
Here are some visual examples:
kudos smashing magazine
