There are infinite possibilities for your new brand name – but the most important action you want to take when choosing a name is not to choose one that gets lost in the sea of similar names. A LOT is weight is carried on your name: your company’s uniqueness among competitors is very much linked to the name you choose. Showing this creativity can help your customers build long lasting relationships with your company. A good brand name will grow with your company even when it evolves or change course, and will last a lifetime.
Here are some tips for standing out in the crowd:
1. Make it more than just a keyword. A name made up of two or more keywords is often the first thing that new business owners lean towards – and is usually not successful. They are easily forgotten, confused with other companies, and can lack interest – in other words, BORING.
For example, when you hear bestwidgets.com, betterwidgets.com, superiorwidgets.com and greatwidgets.com it is obvious than none of them stand out in a unique brand.
2. Make it sound different. The name you choose should sound like nothing else. Here is a bad example – Claris, Clarins, Claritin, and Claria. It’s hard to remember which names refers to software, line marketing, antihistamines or cosmetics. Even if you did remember it’s likely that you would associate all words in one category.
3. Verb Potential. Think ‘Xerox’ or ‘Google’. A generic pronounceable word that means nothing is the best launch for a brand to become unique. Words such as these develop their own verb. There isn’t a day where you hear someone say ‘google it!’ If you hear someone spending their time saying “[your name]-ing it” then you’ve got a promising brand name.
Kudos Brandbucket.com
