Value Brand vs. Archers Farm Design Difference
Graphic design can/will define the “quality” of your product, perceived or reality. It will influence the dollars in your customers’ hands. My best example I can conjure up is Archers Farms from Target. I’m not knocking Target in any way, but what’s inside those well designed and articulately engineered packages are the “Store Brand”, nothing different than Kroger or Hy-Vee. Because Target spent a fraction more on design, which returns ten-fold their products, has the perception of quality, which in return can bring in a high price tag. It could be argued that the packaging costs more because it’s “fancy” but the additional $$$ retail cost versus other store brands doesn’t justify the additional markup for nicer papers and full color prints.
For small business owners, this becomes extremely important because money is already tight but spending the time now will pay off. If you’re a do-it-yourselfer stay tuned each week, I’ll be posting my ideas, thoughts and resources that may help most of them for free.
