Imagine, if you will, Peter Sellers playing a modern day business man. He’s looking around for ways to market his cherry bomb business. He’s done his fair share of SEO treatment via local search and modified content on his webpage. But then he stumbles upon a process called link building, which gets him so excited he decides to tell the world about it via skydiving.
Why’s he so excited?
Well, picture him riding in from the skies atop a link. Now put him aboard 1,000 more of those and his cowboy hat waving starts to be a bit more joyous, almost hitting a peak of excitement that makes you question his sanity. He knows the advantages link building can have on his business, and (pun intended) business is booming.
While there are a few minor annoyances to link building (i.e., some link directories have way too many guidelines, while others say it’s free to submit, only to queue your URL without further notice), you’ll start to see how much exposure your website can garner after obtaining a number of links.
Here are just a few reasons why you should stop worrying and fall in love with the link:
1. Google Ogles You: Not just them, but the other major search engines will start to take notice of your website with more links. More links to other sites, directories or mentions from an online blog can make you relevant and give you a rankings jolt.
2. Quality Links Earn Major Kudos: If Mr. Sellers’ cherry bomb helped quiet the mice problem in the basement of a local high school, the online student paper might reference his “heroics” and put a link to his website in the article. Getting links from well-established online websites like a school, your local government or any other major organization can push your presence up even further.
3. As Easy as 1,2, LSV: The process of filling out a link form is somewhat along the lines of entering your business into a local search directory.
4. …Or A Simple “Please”: Whether through email or over the phone, a simple request to a website for a link can get the job done.
In the end, link building can be seen as beneficial gossip for your business. It’s like a simple joke that gets passed around, and with each turn, new layers are added until eventually it ends up becoming a grandiose event that everyone’s in on.
There are numerous directories out there waiting for your gossip. Why not let them in?
