SEO | Website Design | Internet Marketing | Adcuda Kansas City

My 8 year old wanted to know what I did all day besides, “type on a computer and talk on the phone,” so I started down the path of explaining SEO to my 2nd grader. We talked about it in terms of his lemonade stand and websites as they related to playing games online and his blog about Lego creations. Our conversation went something like this:

1. Ok, so you make awesome lemonade and you want to sell it to people
2. How do you want to sell it to them? What is your goal? You decide you want to sell it in a store (or on the lawn as it were) and talk about it on your website
3. So, what is so great about your lemonade? Tell the world on your website how it’s raspberry, fresh squeezed and you made it yourself!
4. Your store is sort of busy but no one brings in the coupon you have on your website. You start thinking “My site is really cool and it has pictures of my lego stuff too – why aren’t people coming to buy my lemonade?”
5. You work with an SEO professional (hey, like Adcuda) to figure out how people are finding good lemonade online.
6. Adcuda does lots and lots and lots of research to dig up the “keywords” that help you write about your lemonade with the actual words people use to find lemonade.
7. The words on your site help get your lemonade stand website in front of the people who want to buy lemonade (novel concept, huh?!)
8. These lemonade shoppers find your site based on your location, your flavors and that you don’t use the frozen stuff.
9. Your site sends them to our lawn with a coupon to buy 1 lemonade get 1 free, where they will buy your lemonade, sign up for your email newsletter and tell all their friends!
10. BONUS: You spend your increased earnings on more Legos!