SEO | Website Design | Internet Marketing | Adcuda Kansas City

Closers. No matter where you go, they’re seemingly inescapable. Lawyers have closing arguments, baseball games have closers come in for one last inning, businesses have last-minute sales to make everyone go on a shopping bonanza and on and on the closer goes. And *surprisingly* enough, local search listings have calling cards inside their business description sections.

Sure, you can close your description with clichéd phrases that consumers have been beaten over the head with for decades, but that’s not pretty productive in the end. For one, your listing might seem like HAL from 2001: A Space Odyssey dropped by and threw a bunch of nonsense together. You know, the one where all those incomplete sentences are pushed next to each other: 100%Guarantee!While Supplies Last!Great Finish!Call TodayYippie!.

Or, I’ve sometimes run into what I call “Sequel Listings” where the description just ends without telling the customer how everything previously stated correlates into why they should come by or pick up the phone immediately. I know all the contact information is above, but your local search listing should grab their attention and never let go. Don’t pull the rug out from under your customers.

So, what are some ways to have your customers clamoring for an encore? For starters, you could end by appealing to everyone through geo-targeting. Let’s say you’re a carpet cleaning business in Ames, Iowa and you just expanded into five states recently. Success is hitting on all cylinders and you want more. Here’s how you could close your local listing: “There’s more to our carpet cleaning. From Ames to Austin, TX, come see how we’re spot-on with spot cleaning”.

You’ve done two things here. Rather than run off 50 cities that you service, you’ve come up with a concise geo-targeting system that reads well. Also, you’re smoothly transitioning your number one keyword, carpet cleaning, into Ames, giving the listing a little more added SEO meat to it.

Imagining new ways to close out your audience can make your business listing and your business prospects seem intriguing for going the road less traveled.