* My little intro disclaimer:
Design is completely subjective and different industries have different needs based on their page architecture, level of involvement and amount of content. For example, a Portfolio site can be a little “crazier” because viewers have a higher level of involvement and will typically stay intrigued long enough to figure out the clever nuances. However, that’s not always the case. A recipe site, for example, needs to quickly deliver and satisfy the viewers intentions or lose them to another site that may have what they are looking for… So when I talk design trends its in a broad direction I feel 2010 will bring to website and design.
1. Large Headers
This is in many ways bringing back the dreaded splash page, which is an easy NO for websites today. But at least large headers server two purposes: one’s to inform and the other’s to capture a viewers attention easily without over-powering them. Content can be scary… Keep the length of normal content text less than 3 inches (it can be hard on the web because different resolutions will make text larger or smaller). text will tend to frighten people because they/we/I don’t like to read–we want info now and don’t want to work for it! As viewers land on your home page you don’t want to push them away, but rather keep them and hopefully convert them to a client in some fashion. These larger headers push the bulk of frightening text down on the page to make sure they know what you do. And while these large headers succeed in creating a soothing landing pad, they also make room for a nice tag line; letting them know they’re hot on the trail to finding an answer.
More to come >>>
