While it’s true that people like to root for the underdog, they don’t always like to buy from him. The small retailer is often seen in this light. Groups like the 3/50 project and here locally, BuildKansasCity.org are doing a great job at prompting us to shop local, eat local and spend local. But what about online? How do the independent retailers compete with the elephant in the room Big Box stores?
Most will start a website and upload photos of their product and hope for the best. These seem like simple checklist action items, right? OK, let’s see…business cards? Check. Bags? Check. Website? Check. Alright, done. I am ready to sit back and watch the money pour in.
Not exactly. Your site needs to be so much more than just a page or two thrown online to “validate” you as a business. Think of your website as an extension of your brick and mortar store. And for some customers who aren’t local, this is your storefront, this is all they know about you. Wouldn’t you want to drive customers to a site that not only looks great but converts into actual money being made?
Let’s talk about it.
