Squidoo! Before you click off thinking you’ve been duped into a bogus sushi search, let me crazily rant for a bit about the wonders of having your small business marketing behind the reigns of a Squidoo page, or to be exact, a Lens. With Squidoo skyrocketing onto the social media scene, there are plenty of reasons to join the ranks.
Not only is Squidoo an extremely streamlined, user-friendly model, it’s on par with having the ultimate Facebook fan page minus the “Which Sesame Street Character Are You” quiz. Oh, and there’s the whole sales-worthy aspect tied into your Lens. With that, your small business marketing has yet another avenue to cross over to. Not only can you build your online profile up, but your business interests have more exposure through blogs, photos and quality links to help drive traffic to your actual website. And with so much creative freedom afforded to any Lens, you can make the page as big or bland as you see fit.
So, with the basic gist of a Lens down, let’s talk about how to better update your page once it’s live and in color. Here are a few examples your small business marketing scheme could employ to keep the end goal fresh and engaging.
1. List-O-Rama: Let’s say you sell a variety of teas. You could create a bunch of “Top Ten” list covering many topics. For instance, a “Top Ten Reasons Tea Promotes a Healthy Diet” list could spark curiosity and make readers want more.
2. Links, links, and more links: From one Lens to another, links bring in more readers.
3. Efficient Keywords: Filling your Lens with important keyword tails can produce traffic to your Squidoo page and, if geo-targeted, can help increase page ranks with not just the search engines, but Squidoo as well.
4. Up-to-Date Blogging: Because sharing is caring. Write a blog about any new changes to your business. Write about how you came up for the name of your company. Better yet, mix it up every now and then by writing about something other than your business. Write about why Coco Puffs cereal is better than Coco Pebbles. However you do it, bring a fresh voice to your Lens.
There you have it. And hey, if a certain holiday rolls around, you can even play around with the borders. Being in the spirit of things, here’s a festive example. There are many more interesting Squidoo tools to play around with…it’s just a matter of you getting there first.
