Back in November we talked about how the Google Trends tool can help you situate your company to best take advantage of the potential vogue status of an item or service you may offer. Seasonal trends, fads, classic nouveau, If you can master the Google Trends crystal ball, you can gain a step on your competition. Now, if you’re up for it, you can go one further by taking advantage of social media trends. It can get dicey, but here you have the chance to discover keywords as they’re still discovering their potential, and just like scouting talent for a pro baseball/football/futbol/(curling?) team, you’ll always be riding that line between blue chip and flash in the pan.
How this works is that before something starts hitting its stride in search results, someone has to start talking about it first. As the chatter picks up, more and more people start looking for more information, looking for an item, looking for this hot, new service. What can you do to stay on the cutting edge?
A solid place to begin is with the big dog: Facebook’s Lexicon. Here you can compare multiple keywords and see whether a product is on the rise or fall and what seems to have more strength in the marketplace… or at least what’s building its own infamous reputation at the moment.
Also, it would pay to keep an eye on the “New” Lexicon for what promises to be a richer data grab as it looks to deliver information about the cross-section of people behind the searches as well. And hey, clearly the more information you can pull in about your client base the better.
Next up is the good ol’ Twitter-monster. Yes, Twitter has a search tool of their own, which is all right if you’re looking to sift through every individual post, but if you want something a bit more user friendly then look no further than the helpful Trendistic site. Again, you get the posts to read through, but you also get embeddable charts, the ability to break down trends to the hour, and, like Lexicon, you can compare trends to suss out which horse to saddle up and ride.
What cool new trend is building that can sweep your company up in its swell? Get out there and search for it!
This was a very informative article, i found it very intresting and relative! Thank you!