SEO | Website Design | Internet Marketing | Adcuda Kansas City

I read a lot of blogs related to what it is I do (writing stuff), lots of tips on SEO copywriting, advertising and marketing, aaand I keep running across articles that seem to be trying to overcomplicate and mystify the process. If you’re running a small business, selling a product or service that you created or are likely intimate with, then who better to explain why people need to buy it? Maybe you do need a professional, but if you’re keen on DIY then let’s cut through all the crap.

Here, let’s pare this down to its elements: What are you selling? Who are you selling to?

If you were explaining your product to a potential client, what would you say? This shouldn’t be too difficult a question, I imagine you’ve done it more than a few times already – so why not write as you would speak? Just because you’re transferring thoughts to the written word, there’s no reason to think you need to transform yourself into Shakespeare. As you may have learned from Sesame Street, just be yourself – don’t try to be too clever, don’t oversell, just be honest and friendly. Sure, Thesaurus.com might come in handy here and there, but be sure to speak to your customer and don’t bust out the fancy words unless they really and truly fit.

So, what’s your demographic? If you’re selling slopestyle and freeride bikes you’re likely angling for crazy, Red Bull-chugging youngsters; the Rolls Royce Motor Car demo are affluent, slightly older individuals concerned with style and luxury; and both of those are likely a tad to the side of the people actively searching for those “Truck Nutz” things for, you know, their truck. The point is to speak to your customer in text as you would normally with your gob – use your real voice and you may be surprised how well you engage your clientele and how that ultimately transfers towards your sales.

And hey, if it still ends up all being a bit overwhelming, I *ahem* know a guy…