As you may have noticed, we have a whole new look here at Adcuda, and while we now feel like the prettiest, smartest little SEO company at the dance, let me tell you it wasn’t easy. I cannot begin to tell you the number of hours we spent planning and discussing this new direction. There were lots of late night conversations about color, navigation bars, center justification and there may have even been some talk of putting our beloved Content Director, Jason, in a bee costume for some video features. But more than anything we focused on the user experience.
What happens when a customer lands on our page?
Do they know what to do?
Did we provide them with the information they wanted?
Did we ask them to engage with us?
Did we ask them to do…well, anything?
The user experience is critical to having a site that is conversion-optimized, or rather a site that asks your customer to do something. That something could be to buy your really cool thing or request information or download a form. Your website needs to put it’s arm around your customer and guide them through.
Oh, you wanted information on how to better market your product and/or services online? No problem. Here is a quick bit of information on how Adcuda drives quality traffic to your website to gain new customers and how to keep ‘em once they get there.
Sound interesting? Want to know more? Hey, how lucky for you that there is a Read More button right there!
Once you click through, the user experience is, again, laid out in an easy, arm around the shoulder fashion, based on what you *ahem* our newest customer wants to know.
It’s not an easy task. We do this for our clients everyday and we still had to remind ourselves to step back, take the “I” and “Me” out of the design and build for the customer. Heck, they are the reason you have a website in the first place. Aren’t they?!
Oh, and by the way the bee costume could be easily found, so, maybe if you ask him really nicely Jason will do a vlog next week in said costume.
This picture is blowin me away!!!! You really know how to make a website visually appealing! Yahoo!